How we work

We arm them both: the farmer and the vet.

The farmer and the vet already know their craft best. We don’t replace that. We give them the power of knowing early. The platform does the watching and the knowing, so the farmer can rest easy instead of reading the tea leaves, and the vet can be in France and still disposition the animal. To both, we hand the same power: to predict, to prevent, and to grow.

Predict. Prevent. Grow.

How we reach you

A vet who sees trouble coming changes the outcome for the whole herd.

We don’t sell at the farmer. We reach them through their own vet, because under UK law the vet is the one legally accountable for what goes into the animals. A vet can’t be on every farm, every day. But a vet who can see trouble building, days before the obvious signs, changes the outcome for the whole herd. Win the vet, and you win the farm.

We work with vet firms, not one farm at a time

Our model is to partner with vet practices, and each practice brings the herds it already looks after. Win the vet, and you win the farm, because the trusted relationship is already there.

More herds caught before they’re sick

The aim: instead of reaching a farm when the animal is already down, you get a heads-up while there’s still time to act cheaply, across far more of your caseload than you could cover on foot. Fewer 2am call-outs to a crisis that started days ago.

The call stays yours

Your vet makes every diagnosis and treatment call. Our tools surface what’s building in the herd before the obvious signs. What you do about it is yours to decide. That line never moves.

See it work

The same week, two ways: for the farmer, the vet and the field.

The same situation, run the old way and run on the platform. One platform, the whole farm: livestock and crops alike.

For the farmer · livestock

A pen starts to turn

Today

Monday, a couple of pigs look quiet. By Wednesday three are sick and you medicate the whole pen to be safe. By the weekend a few more have gone, with nothing on paper to show a buyer why.

With AgroInsights

Sunday night, a message: one pig is drifting the wrong way and two pen-mates are starting to follow. Your vet gets the same, wherever they are. You pull those few and treat early, so the break never runs the house.

Fewer losses, less medicine, and every reading kept on that pig’s record: proof of exactly what happened.

For the vet

One visit a day → ten herds watched

Today

You reach a farm when the animal is already down. One visit a day, and the cases you don’t hear about until they’re a crisis.

With AgroInsights

An alert reaches you, in the practice or in France, with a ranked shortlist of what’s most likely and the evidence behind it. You disposition the animal and prescribe before the herd is affected. The call is always yours.

From one farm a day to five-to-ten herds watched in real time: the same judgement, far more reach.

For the field · crops

The spray window, and the audit

Today

You spray late, or blanket the field to be safe, miss a withdrawal period, and scramble through folders when the buyer asks for the record.

With AgroInsights

Snap the leaf on WhatsApp, and the likely disease comes back with a treatment, timed to your weather. The platform books the spray, deducts the input from stock, writes the Red Tractor record, and holds the withdrawal against your harvest date.

The right spray, at the right time, logged and compliant: no scramble, no breach.

The crop tools, the farm records, the vet loop and the compliance are live today. The continuous livestock early-warning shown above is what our ISF ear biosensor is designed to do. It’s patent-pending and in on-farm trials, and the warning times are targets the trials are built to prove, not results.

The Vet AI Advisory Council

In formation

Vets set the rules for it. Not a software company.

New technology in the consulting room only earns trust if vets set the rules for it, not a software company. So we’re standing up an independent, vet-chaired advisory council, intended to work alongside the RCVS, BVA and VMD, never around them.

Vets set the rules

It’s being built to bring practising vets, vet firms, farmers, universities and regulators around one table. It has a published remit, an independent chair, and an open conflict-of-interest register, to help set the standards for responsible technology and diagnostics on farm.

Confirmed: our lead veterinary adviser

A practising RCVS-registered farm-vet and practice director, our lead vet and veterinary adviser. They’re supporting an 18-month field-validation study on real farms with real animals, checking the tools do what we say before anyone leans on them. We’ll name them publicly once consent is confirmed.

Other seats forming now

A large-animal vet lead, a vet-school academic chair, and an observer seat for the RCVS, BVA or VMD are being invited, not yet filled. We’ll name them when they’re real.

Roots, because they come from the ground up

Early days

Build the next generation of farmers and vets, and pay them to do it.

The best people to build tools for farming and veterinary work are the ones who grew up in it.

A real salary from day one

Our plan: bring in young people from farming families, and college and university students whose parents farm, from apprentice to junior builder to developer. Not work experience. A proper job, building real tools, assistants and sensors for the industry they came from.

Reaching the next generation early

We want to reach them at school and university, and to partner with vet schools so the next generation of vets and farmers meet real diagnostic tools through their own training, before they’re set in the old ways of doing things.

Early days

The first students already want in, with school and university links starting to come through our veterinary adviser.

Build the data, don’t just feed it

Our commitment

Your records stay yours, and the goal is they pay you back.

Farms have spent years feeding their numbers up the line, to Red Tractor, to the assurance schemes, to the buyer, and getting nothing back but more paperwork. We’re building the opposite.

The vet and the farmer own the data

A consented animal-health data network where you own your records and we’re only the trusted keeper of them. Consent first: nothing moves without your say-so. GDPR-grade, opt out whenever you want, and your right to have it wiped. Our commitment is a data dividend back to the people who contributed it.

Help write the standards, not just comply with them

Pooled and consented, those records do something no single farm can do alone: they help vets spot what’s coming, help farmers cut losses, and give regulators something real to work from. Compliance stops being something done to you, and becomes something you own.

From one animal to a national early-warning network

Our vision · long-term

This one is the horizon, not today, and we’ll say so plainly until it’s real.

One animal today. A whole country, one day.

Start with one animal, watched closely, every reading kept for good. Join enough of them up, every farm consenting, every vet contributing, and one day you could see disease moving across a region in near-real time, with a signal the profession could share with national authorities like APHA before it spreads.

A biosecurity public good

Owned by the people who built it, in service of the whole industry. That’s the destination, and we’re honest that we’re still on the road to it.

We label the vision as a vision. The network above is what we’re building toward, not a live or near-term capability, and any signal-sharing with national authorities is a stated aim, not an agreed arrangement.

Our future home: the Stowmarket Innovation Gateway, Suffolk.

Planned from July 2026, close to the farms, close to the vets, close to the next generation we want to train to build it. Led by a working cattle rancher and a medical-device quality lead with three decades in FDA- and ISO 13485-regulated operations.

Talk to us about joining Are you a vet or a university? Join the council

Predict. Prevent. Grow.